With a curious and data-driven mindset,

With a curious and data-driven mindset,

With a curious and data-driven mindset,

With a curious and data-driven mindset,

I design products that bring value to

I design products that bring value to

I design products that bring value to

I design products that bring value to

users.

businesses.

societies.

users.

users.

businesses.

societies.

users.

users.

businesses.

societies.

users.

users.

businesses.

societies.

users.

Email marketing — From desktop to mobile app

Email marketing — From desktop to mobile app

Email marketing — From desktop to mobile app

See how we enhanced a web-based messaging tool to empower our users on mobile

See how we enhanced a web-based messaging tool to empower our users on mobile

Persona — Rediscovering who we design for

Persona — Rediscovering who we design for

Persona — Rediscovering who we design for

Go through a short set of slides on how we found our new persona and utilised it throughout our company

Go through a short set of slides on how we found our new persona and utilised it throughout our company

Dynamic dashboard - Capturing growing user needs

Dynamic dashboard - Capturing growing user needs

Dynamic dashboard - Capturing growing user needs

Read how a product-driven idea evolved into a user-centric solution.

Read how a product-driven idea evolved into a user-centric solution.

What others say

What others say

I'm Cassie, a Human-Centered Product Designer

I'm Cassie, a Human-Centered Product Designer

I'm Cassie, a Human-Centered Product Designer

Driven by curiosity and a passion for storytelling, I bring critical thinking and empathy to every project. With a background in history, I honed my ability to connect narratives into cohesive stories, a skill I now use to understand users and craft seamless, data-driven solutions that resonate.


I strive to design experiences that are meaningful, efficient, and deeply rooted in human-centered principles. Guided by continuous learning, I leverage skills in UX research, data analysis, and even coding to deliver thoughtful, impactful designs that create value for both users and businesses.

I strive to design experiences that are meaningful, efficient, and deeply rooted in human-centered principles. Guided by continuous learning, I leverage skills in UX research, data analysis, and even coding to deliver thoughtful, impactful designs that create value for both users and businesses.

I strive to design experiences that are meaningful, efficient, and deeply rooted in human-centered principles. Guided by continuous learning, I leverage skills in UX research, data analysis, and even coding to deliver thoughtful, impactful designs that create value for both users and businesses.

cassiehoxinyi@gmail.com

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© 2025 Cassie Ho

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© 2025 Cassie Ho

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© 2025 Cassie Ho