With a curious and data-driven mindset,
I design products that bring value to
users.
businesses.
societies.
users.
Email marketing — From desktop to mobile app
See how we enhanced a web-based messaging tool to empower our users on mobile
Persona — Rediscovering who we design for
Go through a short set of slides on how we found our new persona and utilised it throughout our company
Dynamic dashboard - Capturing growing user needs
Read how a product-driven idea evolved into a user-centric solution.
What others say
Ridzwan
Senior designer at Cialfo
During my time working with her, Cassie showed a deep curiosity and understanding of the problem space. Her collaborative nature, along with her ability to communicate and sell her designs to stakeholders, made her a valuable asset.
Bryan
CEO of Calibrate
She constantly innovates and brainstorms of methods on how to take the company to the next level which is where she spearheaded a team to produce Calibrate's first Design Language System.
Vani
UX Designer at Cialfo
Her full-page university profile project is an excellent example of her dedication to her work, her strengths in user research, and her ability to put well-defined solutions together.
Elizabeth
UX Designer
During my time working with her, Cassie showed a deep curiosity and understanding of the problem space. Her collaborative nature, along with her ability to communicate and sell her designs to stakeholders, made her a valuable asset.
I'm Cassie, a Human-Centered Product Designer
Driven by curiosity and a passion for storytelling, I bring critical thinking and empathy to every project. With a background in history, I honed my ability to connect narratives into cohesive stories, a skill I now use to understand users and craft seamless, data-driven solutions that resonate.
I strive to design experiences that are meaningful, efficient, and deeply rooted in human-centered principles. Guided by continuous learning, I leverage skills in UX research, data analysis, and even coding to deliver thoughtful, impactful designs that create value for both users and businesses.