hi, i'm cassie

ux designer

with a curious and data-driven mindset, I design seamless and delightful experiences

focusing on

utility ∩ usability

utility ∩ usability

My north star in design is to create experiences that users want and enjoy using.

And these are key ideas of my workflow:

My north star in design is to create experiences that are both easy to use and visually appealing.

To achieve that, these are my core values:

01

Challenge assumptions

This is when you get interesting insights that brings you closer to a better experience, and a more active brain ~

01

Challenge assumptions

This is when you get interesting insights that brings you closer to a better experience, and a more active brain ~

01

Challenge assumptions

This is when you get interesting insights that brings you closer to a better experience, and a more active brain ~

01

Challenge assumptions

This is when you get interesting insights that brings you closer to a better experience, and a more active brain ~

02

Communication is key

Design isn't the start, nor is it the end. We need to communicate with various stakeholders from the business team to our engineers

02

Communication is key

Design isn't the start, nor is it the end. We need to communicate with various stakeholders from the business team to our engineers

02

Communication is key

Design isn't the start, nor is it the end. We need to communicate with various stakeholders from the business team to our engineers

02

Communication is key

Design isn't the start, nor is it the end. We need to communicate with various stakeholders from the business team to our engineers

WIP

03

Balance research & action

Never-ending research just brings you down a rabbit hole, hence it's essential to know when to stop and start trying and iterating!

WIP

03

Balance research & action

Never-ending research just brings you down a rabbit hole, hence it's essential to know when to stop and start trying and iterating!

WIP

03

Balance research & action

Never-ending research just brings you down a rabbit hole, hence it's essential to know when to stop and start trying and iterating!

WIP

03

Balance research & action

Never-ending research just brings you down a rabbit hole, hence it's essential to know when to stop and start trying and iterating!

want to create something magical?

let's work together!

let's work
together!

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© 2025 Cassie Ho

© 2025 Cassie Ho