about
I'm Cassie, a product designer who believes that great design lies in the sweet spot between clarity, utility, and a touch of delight.
I thrive in collaborative environments where I can turn insights into prototypes, iterate quickly, and advocate for users. I'm comfortable wearing multiple hats — from research to interface design — and enjoy working closely with product and engineering.
My north star in design is to create experiences that users want and enjoy using.
And these are key ideas of my workflow:
My north star in design is to create experiences that are both easy to use and visually appealing.
To achieve that, these are my core values:
01
Challenge assumptions
This is when you get interesting insights that brings you closer to a better experience, and a more active brain ~
01
Challenge assumptions
This is when you get interesting insights that brings you closer to a better experience, and a more active brain ~
01
Challenge assumptions
This is when you get interesting insights that brings you closer to a better experience, and a more active brain ~
01
Challenge assumptions
This is when you get interesting insights that brings you closer to a better experience, and a more active brain ~
02
Communication is key
Design isn't the start, nor is it the end. We need to communicate with various stakeholders from the business team to our engineers
02
Communication is key
Design isn't the start, nor is it the end. We need to communicate with various stakeholders from the business team to our engineers
02
Communication is key
Design isn't the start, nor is it the end. We need to communicate with various stakeholders from the business team to our engineers
02
Communication is key
Design isn't the start, nor is it the end. We need to communicate with various stakeholders from the business team to our engineers
WIP
03
Balance research & action
Never-ending research just brings you down a rabbit hole, hence it's essential to know when to stop and start trying and iterating!
WIP
03
Balance research & action
Never-ending research just brings you down a rabbit hole, hence it's essential to know when to stop and start trying and iterating!
WIP
03
Balance research & action
Never-ending research just brings you down a rabbit hole, hence it's essential to know when to stop and start trying and iterating!
WIP
03
Balance research & action
Never-ending research just brings you down a rabbit hole, hence it's essential to know when to stop and start trying and iterating!
My career journey consists of working with startups of various industries .
With defined runways, i've grown into a scrappy but resourceful designer trying to maximise output with minimal input.
2023-2024
Nas company
product designer
community-building
Led the end-to-end design process as both designer and product owner — crafted PRDs, designed, handed off and tested before launching features.
2023-2024
Nas company
product designer
community-building
Led the end-to-end design process as both designer and product owner — crafted PRDs, designed, handed off and tested before launching features.
2023-2024
Nas company
product designer
community-building
Led the end-to-end design process as both designer and product owner — crafted PRDs, designed, handed off and tested before launching features.
2023-2024
Nas company
product designer
community-building
Led the end-to-end design process as both designer and product owner — crafted PRDs, designed, handed off and tested before launching features.
2021-2022
Cialfo
ux designer
ed-tech
Conducted user research to discover and validate features that are both high in usability and utility. Maintained the design system to ensure visual consistency and accessibility across our designs.
2021-2022
Cialfo
ux designer
ed-tech
Conducted research and usability testing to drive iterative improvements while balancing business goals and user needs to create user-friendly experiences.
2021-2022
Cialfo
ux designer
ed-tech
Conducted user research to discover and validate features that are both high in usability and utility. Maintained the design system to ensure visual consistency and accessibility across our designs.
2021-2022
Cialfo
ux designer
ed-tech
Conducted user research to discover and validate features that are both high in usability and utility. Maintained the design system to ensure visual consistency and accessibility across our designs.
2021
AImazing
ux design intern
data platform
Led user testing and field research to optimize workflows for over 8,000 stores, enhancing usability and decision-making.
2021
AImazing
ux design intern
data platform
Led user testing and field research to optimize workflows for over 8,000 stores, enhancing usability and decision-making.
2021
AImazing
ux design intern
data platform
Led user testing and field research to optimize workflows for over 8,000 stores, enhancing usability and decision-making.
2021
AImazing
ux design intern
data platform
Led user testing and field research to optimize workflows for over 8,000 stores, enhancing usability and decision-making.
2021
Calibrate
ux design intern
health-tech
As one of the first designers, led a team of three designers and initiated a design system to support a growing product, ensuring visual and functional consistency.
2021
Calibrate
ux design intern
health-tech
As one of the first designers, led a team of three designers and initiated a design system to support a growing product, ensuring visual and functional consistency.
2021
Calibrate
ux design intern
health-tech
As one of the first designers, led a team of three designers and initiated a design system to support a growing product, ensuring visual and functional consistency.
2021
Calibrate
ux design intern
health-tech
As one of the first designers, led a team of three designers and initiated a design system to support a growing product, ensuring visual and functional consistency.
