Designing the Outreach Experience for Community Managers
Designing the Outreach Experience for Community Managers
Mobile App
UX design
Data-backed
Data-driven
Magic Reach is a communication tool that allows community managers to engage their community via email, WhatsApp, and more, and we aimed to expand it from the web to the mobile app while enhancing the overall user experience.
Magic Reach is a communication tool that allows community managers to engage their community via email, WhatsApp, and more, and we aimed to expand it from the web to the mobile app while enhancing the overall user experience.
Magic Reach is a communication tool that allows community managers to engage their community via email, WhatsApp, and more, and we aimed to expand it from the web to the mobile app while enhancing the overall user experience.
Timeline
1 week (design)
Company
Nas.io
My Role
UX research
Product owner
Team
1 designer
2 mobile engineers
Challenge
How can we fit most of the functionality from the web to the app - with limited screen real estate?
How can we fit most of the functionality from the web to the app - with limited screen real estate?
Challenge 1
Conveying clearly to engineers
Engineers do not have the same context and perspective than us designers, hence it was vital for me to help them digest the large amount of new information. Here are some ways I incorporated to do just that:
Engineers do not have the same context and perspective than us designers, hence it was vital for me to help them digest the large amount of new information. Here are some ways I incorporated to do just that:
Challenge 2
Improving experience
Since we have statistics of how users are using Magic Reach on the desktop, I looked into it to see how our users are behaving. I found that bulk of our users select the same particular options when engaging with their communities.
Since we have statistics of how users are using Magic Reach on the desktop, I looked into it to see how our users are behaving. I found that bulk of our users select the same particular options when engaging with their communities.
Hence, instead of empty fields, the top options were selected by default. This allows for users to get into the meat of the task - writing messages!
Hence, instead of empty fields, the top options were selected by default. This allows for users to get into the meat of the task - writing messages!
Pre-selection helps new users quickly grasp what Magic Reach is about. Previously, feedback indicated that users were often unsure of what to do when first arriving at Magic Reach on desktop.
Pre-selection helps new users quickly grasp what Magic Reach is about. Previously, feedback indicated that users were often unsure of what to do when first arriving at Magic Reach on desktop.
Happy flow
Ideally, a user should easily send their message without much configurations
Ideally, a user should easily send their message without much configurations
Impact
While we didn’t capture precise metrics for this project’s impact, initial feedback from CMs was positive, highlighting improved ease of communication, right from the mobile phones.
While we didn’t capture precise metrics for this project’s impact, initial feedback from CMs was positive, highlighting improved ease of communication, right from the mobile phones.
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